Get to the heart of
audience experiences.
We tag-team AI with statistical and machine learning models to give you rich, reliable analysis of unstructured data.
We tag-team AI with statistical and machine learning models to give you rich, reliable analysis of unstructured data.
Manual unstructured data analysis is time-consuming and expensive. Increase your ROI and free up resources by automating it with our tool.
Large language models can make things up and get numerical tasks wrong, even with prompt fine-tuning. Our pipelines protect from this, unlike using AI alone.
Other tools give shallow overviews that lack the real human insight. We go beyond word clouds to give valuable context and nuances.
We've validated our pipelines on diverse use cases, from education to employee engagement, and software platforms to service providers.
Quantified themes
Illustrative quotes
Personas
Trends
Predictions
We want to build a world where research is led by what matters, not what can be analysed.
Our cofounder is in the top 0.1% of researchers worldwide for his work on statistical modelling, inference and machine learning.
We've led data and research projects with top organisations, including BBC, Visa, SpaceX and Meta.
Here's a taster of what wholeSum has unlocked for our customers recently, with lots more in the pipeline soon to be announced.
A long-term study using qualitative survey data to map how characteristics, clarity of vision and inflection points can predict outcomes over time.
“WholeSum turned 63,000 words of founder experiences into detailed, human summaries for us, for submission to UK parliament. I needed the speed of AI but without the risk of errors, and WholeSum very much delivered!"
“Your analysis helped us look at things in a new light, thanks to seeing our data in an easily digestible format. It’s uncovered trends we hadn’t noticed before."
“wholeSum made analysing free-text survey responses and interview transcripts from doctors quick and easy, saving me at least half a day of manual work. The insights were clear, actionable, and far more reliable than typical LLM outputs. Highly recommend!"
Ongoing research to measure the impact of workplace support on key employee metrics, and distilling into a cross-industry score.
"The report we got from your analysis of 25x lengthy interview transcripts was great. It also validated and matched the main themes that came out of your survey analysis. Pulling out quotes helped us animate the report and made it much more personal."
Our pipelines were built while crowdsourcing the world’s largest database of parenting experiences, turning thousands of words into digestible and engaging summaries each week.
Words analysed
Insights
Weekly respondents
Free trials are available as well as scaled pricing to fit your project cadence and data volume.
From
Rich and reliable analysis and summarisation of a dataset.
Customisable summaries with quantified, nuanced themes and quotes
Sentiment scores
Benchmarks & KPI tracking
Question design support
Accuracy and readability checks
Secure data storage with no AI training
From
Deeper analysis and summarisation of datasets. Everything in Starter plus:
Cross-question analysis
Clusters/personas of respondents
Identify key predictors of participant outcomes
Analysis of trends based on different variables
Input into question design to improve insights
Enterprise
Tailored research platform for your organisation. Run surveys and serve back anonymised insights in an engaging, digestible format.
Everything in Advanced plus:
Your own user-centric research platform
Admin interface to review and select draft summaries
Users can submit questions
Yes. Data processed by AI tools is transmitted securely using encrypted connections in transit and at rest. No data is retained by AI providers after processing.
Other AI tools generally rely solely on prompt engineering and model fine-tuning, which risks hallucinations and errors. Our modular structure provides more accuracy as well as freedom for customisation.
We use a mix of large language models, machine learning and statistical models to provide flexible, rich and reliable outputs and insights.
We design each step so that outputs can be reused in subsequent analysis. We can produce structured matrices to power your broader analysis, and we're working on predictable API endpoints that can be incorporated into dashboards, for example.
Whether it's time saved, richer insights, product features or audience engagement, we'll help you give your valuable unstructured data the analysis it deserves.
Try it now