WholeSum Tech analysis features

Turn messy text into trustworthy insights

Statistically robust analysis of open-ended surveys, reviews, social comments and more. Full auditability, AI hallucination protection, and scalable.

Hallucination & Error Protection

LLMs make things up and miscount, even with prompt fine-tuning. Our hybrid pipelines - which combine the best of AI, symbolic reasoning and statistical models - protect from this.

Auditable & Reproducible

Uncover themes with traceability and confidence scores. In benchmarking, we outperform leading reasoning models on accuracy of theme allocation, and match manual analysis accuracy.

Built for Scale

Unlike LLMs, WholeSum's performance doesn't drop as data volumes increase. And for large datasets, you can integrate WholeSum into your existing platforms via our API.

Our analysis has been used by:

Parliament
Innovate UK
Sifted

Our pipelines are perfect
for

Our analysis supports many verticals and industries, from software platforms to service providers, and education to employee engagement.

Quantified themes

Curated quotes

Personas

Trends

Predictions

WholeSum funnel

We’re a small, passionate team
highly experienced in data science, research & insights.

We want to build a world where data capture and research are led by what matters, not what can be analysed.

World-leading data science

Our cofounder is in the top 0.1% of cited researchers worldwide for his work on statistical modelling, inference and machine learning.

A track record with top brands

We've led data and research projects with top organisations, including BBC, Visa, SpaceX and Meta.

Team illustration

Case studies

WholeSum improves key business decisions by delivering better insights.

Link Consumer

"The analyses you provided of the open ends, particularly the themes and summaries with key verbatim, were powerful. They enabled us to pull together a really compelling story for our client. We honestly believe we would not have gotten to the same place using more traditional methods of analysis, even with more time, especially given the volume of data."

Susana Caamano Sanchez, Director, Link Consumer
Imperial Business School

Informing decision-making criteria around student selection by uncovering high-performance predictors and trends from qualitative survey data.

In progress
Female Founders Rise

“WholeSum turned 63,000 words of founder experiences into detailed, human summaries for us, for submission to UK parliament. I needed the speed of AI but without the risk of errors, and WholeSum very much delivered!"

Emmie Faust, Founder & CEO, Female Founders Rise
PANDAS Foundation

“Your analysis helped us look at things in a new light, thanks to seeing our data in an easily digestible format. It’s uncovered trends we hadn’t noticed before."

Sally Bunkham, Communications Director, PANDAS Foundation
Praktiki

"WholeSum made analysing free-text survey responses and interview transcripts from doctors quick and easy, saving me at least half a day of manual work. The insights were clear, actionable, and far more reliable than typical LLM outputs. Highly recommend!"

Matt Eisenstadt, Founder & CEO, Praktiki
Employer accreditation programme

Measuring employee experiences and quantifying desired changes to improve key HR metrics such as retention and job satisfaction.

In progress
A founder coaching company

"The report we got from your analysis of 25x lengthy interview transcripts was great. It also validated and matched the main themes that came out of your survey analysis. Pulling out quotes helped us animate the report and made it much more personal."

Nonie White and Yvonne Biggins, Positive Psychology Coaches
Community illustration

Our insights sparked
a community of thousands.

Our pipelines were built while crowdsourcing the world’s largest database of parenting experiences, turning thousands of words into digestible and engaging summaries each week.

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Words analysed

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Insights

Weekly respondents

Flexible pricing

WholeSum offers flexible pricing to match your scale and goals.

Core

Starting from just

£ 10

Trustworthy analysis of emerging themes in a set of responses.

Structured data tables

Rich, detailed summaries

Accuracy checks

Secure storage

Get a free trial
Advanced

Starting from

£ 200

Customise your analysis and add more advanced statistical outputs. Everything in Core plus add-ons like:

Cross-question analysis

Predictions

Clusters & trends

Study design input

Get a free trial

API Beta

Contact us to join the waitlist and become a pilot partner to try it out for free:

Full API access

Integration support

Exclusive design partner discounts

Priority support

Contact us
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Is my data secure if you use AI?

Yes. Data processed by large language models is transmitted securely using encrypted connections in transit and at rest. No data is retained by LLM providers after processing.

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Why are you different from other AI tools?

AI tools generally rely solely on prompt engineering and model fine-tuning, which risks hallucinations and errors. WholeSum instead takes a quantitative approach, using LLMs alongside complementary technologies to deliver accuracy at scale.

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What technology do you use in your analysis?

We use a mix of large language models, algorithmic natural language, machine learning and statistical models to provide flexible, rich and reliable outputs and insights.

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How does it integrate with my tech stack?

We design each step so that outputs can be reused in subsequent analysis. We can produce structured matrices to power your broader analysis, and we're working on predictable API endpoints that can be incorporated into dashboards, for example.

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See what we can unlock for you

Whether it's deeper insights, cost efficiency or time saved, we'll help you give your valuable qualitative data the analysis it deserves.

Try it now